dick clark productions and Lovepop announced in a news release that Lovepop will create original 3D popup cards to reveal the “2017 Billboard Music Awards” winners during the awards ceremony. Each card will be one-of-a-kind paper art, designed exclusively for the winning artist and unveiled by the award presenter. This special card reveal will replace the traditional envelope opening.
Lovepop, a maker of hand-crafted, intricately designed cards, is best known for its 3D paper sculptures. After appearing on “Shark Tank” in late 2015, Creators Wombi Rose and John Wise — along with the guidance of businessman and Shark Tank’s Mr. Wonderful, Kevin O’Leary — went on to launch a thriving business providing customers with artistic greetings that create an emotional and personal connection between two people.
In advance of the awards show, Lovepop, the Billboard Music Awards and Lovepop investor Kevin O’Leary invited ABC’s “Shark Tank” cameras back into the design studio to get an insider’s look at the process of drafting, sketching and prototyping the “2017 Billboard Music Award” winner cards. “Shark Tank” will show a behind-the-scenes look at the making of the “2017 Billboard Music Awards” cards on at 9 p.m. Eastern time / 6 p.m. Pacific time Friday, May 5 on ABC. The finished designs will be revealed for the first time to artists and fans during the “2017 Billboard Music Awards,” broadcast live at 8 p.m. Eastern time / 5 p.m. Pacific time May 21 on ABC.