Originally released in October 1985, Once Upon a Time became Simple Minds’ most successful album to date, selling two million copies in two months, hitting the top spot in the UK and making the top 10 in the U.S. It spawned four top 20 singles and launched a 15 month-long world tour that kept Simple Minds’ name in the music weeklies for most of 1986. With Jimmy Iovine and Bob Clearmountain providing a production dream team, and Anton Corbijn contributing to its instantly recognizable artwork, then Once Upon a Time had all the attributes of a classic 1980s album.
“Alive And Kicking” was the obvious first choice of single and its release preceded Once Upon a Time by a month. The new sound, artwork and video indicated what was to come and whilst the single reached the same chart position as its predecessor in the UK, it just slipped short of the top spot in the U.S., stalling at No. 3. But Once Upon a Time easily eclipsed Sparkle in the Rain when released in October 1985, shifting two million copies in two months.
In support of the album, Simple Minds undertook their longest and biggest tour yet, beginning in the USA in October 1985 (kicking off at Poughkeepsie on the 31st) and visiting mainland Europe, the UK, the U.S. again (now with The Call as support), Canada, Japan, Australia and New Zealand. This included a series of massive outdoor summer concerts at Ibrox, Milton Keynes Bowl and Torhout-Werchter. Their first three top 10 singles from the album were signposts detailing the progression of the tour, and the fourth, Ghost Dancing, was released as the tour wound up, all profits being donated to Amnesty International. As Simple Minds took a well earned rest, after years of relentless writing, recording and touring, Virgin released the lavishly packaged Live in the City of Light, a massive live souvenir of Once Upon a Time recorded over several nights at Le Zenith in Paris, which earned them their third successive UK No. 1.
“When I think of our most complete albums,” said Kerr. “I would say New Gold Dream (81,82,83,84) is definitely a complete album – it just feels very complete to me from start to finish; and I don’t think I’d change anything on Once Upon a Time and I wouldn’t change anything on Big Music. They, for me, are the most complete albums. Someone might say ‘Don’t You (Forget About Me)’ should’ve been included; and when you think about it, leaving it off is rather eccentric thing to do – you wouldn’t get away with that now. It would’ve sold double the amount of copies though! But it’s very complete: the artwork, everything about it, it is bang on.”
To celebrate the 30th Anniversary of its release, Simple Mind’s classic album Once Upon a Time will be released on Dec. 4 as a standard CD and a two CD Deluxe Edition. The remastered standard edition contains the full original remastered album, including the singles “Sanctify Yourself,” “All The Things She Said” and the timeless “Alive and Kicking.” The two CD Deluxe edition features the full original remastered album, as well as 13 single mixes, B-Sides and alternate versions, four of which have been previously unreleased.