Three groups form strategic alliance with JAZZ ROOTS: A Larry Rosen Jazz Series

JAZZ ROOTS: A Larry Rosen Jazz Series, one of America’s leading performing arts and education programs announces the formation of a new alliance with three strategic partners: IMG Artists, Sony Masterworks and The Quincy Jones Musiq Consortium.

The alliance was made official when JAZZ ROOTS signed an exclusive worldwide representation agreement with IMG Artists, one of the world’s premier talent management and presenting organizations.
“The JAZZ ROOTS brand and unique presentations provides an opportunity to bring this powerful music genre to fans across all demographic and territorial boundaries,” said IMG Artists’ President, Jeff Fuhrman in a recent news release. “We are extremely excited to offer our global resources to help take JAZZ ROOTS to audiences around the world.”
The six-part JAZZ ROOTS series offers a complete 360° experience from concerts and educational programs at performing arts centers across America, to touring theme based shows at concert halls and festivals around the world, to CD packages, television, video and radio productions (including an award-winning National Public Radio program) and iPad Apps.
Launched in 2008 at the Adrienne Arsht Center for the Performing Arts of Miami- Dade County, JAZZ ROOTS, has the distinction of selling out every one of its concerts in the 2000 seat James L. Knight concert hall from inception to date and is now also being presented at the Winspear Opera House, located in the AT&T Performing Arts Center in Dallas, TX, and the Palladium at the Center for the Performing Arts in Carmel, Ind.
Joining forces is Sony Masterworks, who announced an agreement to produce JAZZ ROOTS products, starting with a branded two disc compilation package (targeted for April 2011 release) tracing the story of the “Drums from Africa” and their effect on the musical DNA of the America.
“JAZZ ROOTS presents the music of the Americas in a most compelling fashion,” said Alex Miller, President, Sony Masterworks. “Larry Rosen’s long career in the music business from musician to producer to entrepreneur has a track record of very successful enterprises, and we are honored to play a role to celebrate JAZZ ROOTS and the amazing musical legacy of the music of the Americas.”
Legendary artist/producer Quincy Jones joins the alliance with a plan to implement his Quincy Jones American Popular Music Curriculum, which will be presented in schools across the country in collaboration with the JAZZ ROOTS education program. The JAZZ ROOTS education and outreach components are designed to reinforce audience development, targeting area middle and high schools as well as adults within respective communities. The series provides an opportunity for schools to bring their students to sound checks and performances, with artist conversation (pre and post show), as well as pre-concert workshops for adults. These initiatives organically connect to local community groups, art centers, and the local board of education.
“Larry Rosen’s JAZZ ROOTS is the most important new concert and educational Jazz series in America,” Jones said. “It’s so important that Americans and particularly our children learn about their culture. This series is simply imperative. You can’t know we’re you’re going unless you know where you’ve come from.”
%d bloggers like this: