JAZZ ROOTS: A Larry Rosen Jazz Series, one of America’s leading performing arts and education programs announces the formation of a new alliance with three strategic partners: IMG Artists, Sony Masterworks and The Quincy Jones Musiq Consortium.
Joining forces is Sony Masterworks, who announced an agreement to produce JAZZ ROOTS products, starting with a branded two disc compilation package (targeted for April 2011 release) tracing the story of the “Drums from Africa” and their effect on the musical DNA of the America.
“JAZZ ROOTS presents the music of the Americas in a most compelling fashion,” said Alex Miller, President, Sony Masterworks. “Larry Rosen’s long career in the music business from musician to producer to entrepreneur has a track record of very successful enterprises, and we are honored to play a role to celebrate JAZZ ROOTS and the amazing musical legacy of the music of the Americas.”
Legendary artist/producer Quincy Jones joins the alliance with a plan to implement his Quincy Jones American Popular Music Curriculum, which will be presented in schools across the country in collaboration with the JAZZ ROOTS education program. The JAZZ ROOTS education and outreach components are designed to reinforce audience development, targeting area middle and high schools as well as adults within respective communities. The series provides an opportunity for schools to bring their students to sound checks and performances, with artist conversation (pre and post show), as well as pre-concert workshops for adults. These initiatives organically connect to local community groups, art centers, and the local board of education.
“Larry Rosen’s JAZZ ROOTS is the most important new concert and educational Jazz series in America,” Jones said. “It’s so important that Americans and particularly our children learn about their culture. This series is simply imperative. You can’t know we’re you’re going unless you know where you’ve come from.”