Following its re-activation in January 2013 with releases that included projects by Bill Frisell, Bob James & David Sanborn, Michel Camilo and John Medeski, SONY Masterworks‘ OKeh Records is proud to announce their next wave of signings. The artists, who are part of the label’s “The Sound of Next” campaign are: saxophonist Craig Handy, Tunisian oudist/vocalist Dhafer Youssef, guitarist Nir Felder, drummer Jeff Ballard, saxophonist James Brandon Lewis, African vocalist Somi, and trumpeter Theo Croker.
“Each label, and OKeh is no exception, needs a good balance of established artists and newcomers to reflect what is happening in the world of music today,” states Wulf Müller, who oversees A&R for OKeh Records and ideated the re-launch in a recent news release. “The second phase of the re-launch is to focus on great new artists with different backgrounds and different takes on what jazz can be, but they all have one thing in common – they are part of Global Expressions in Jazz.”
To showcase the label’s new talent in “The Sound of Next” campaign, OKeh will release a seven-track “The Sound of Next” sampler featuring one song from each of these artists.
“The first wave of OKeh presented well-known masters of the jazz arts: John Medeski, Bob James and David Sanborn, Michel Camilo, and Bill Frisell,” explains Chuck Mitchell, senior vice president at Sony Masterworks U.S. “Now comes ‘The Sound Of Next’ – fresh expressions by established voices: Craig Handy’s 2nd Line Smith and Jeff Ballard’s Trio. And new dimensions opened by new voices: Somi, James Brandon Lewis, Dhafer Youssef, Theo Croker, and Nir Felder. ‘The Sound Of Next’ is a divining rod, a no-risk device to discover great global expressions in jazz, a midst the daily noise. For OKeh, ‘The Sound of Next’ is also ‘The Sound of Now.'”
